I join product teams early. Often before the brief is settled. I shape the scope, design the experience, and stay through implementation. One thread from first question to shipped detail.
Amsterdam. Available remotely.
Product range across systems, customers, and delivery
AI workspace for research and revenue teams ・ '23 − Now
Seven of twelve interviews repeat the same trust concern.
Product and revenue teams now share the same research brief.
Conversational agent authoring experience ・ '22 − '23
Conversation builder
Customer intelligence for product teams ・ '20 − '22
No-code builder for adaptive workflows ・ '18 − '20
Own the roadmap across Travel CRM and Hotel CRM, shipping lead distribution, bulk payments, master data, template systems, AI email capture, and B2B hotel contracting.
Led four EdTech platforms and StudentKare.com, using discovery, prioritization, and experimentation to increase engagement by 30%, revenue by 25%, and operational efficiency by 40%.
Designed client web and mobile products from requirements and user flows through high-fidelity prototypes, usability validation, developer handoff, and implementation support.
Supported web and mobile interface design through personas, wireframes, high-fidelity mockups, specifications, asset handoff, and iterative usability improvements.
I studied software engineering and service design. My first years were spent writing specifications, mapping systems, and sitting between business and engineering. Each role showed me another layer of how software actually gets made.
That path pulled me into product design. I work across the full thing: product direction, interaction models, prototypes, visual language, and the small decisions that make implementation hold together.
You get one person who owns the work from research to release. Fewer handoffs, fewer assumptions, and no disappearing once the polished file is ready. I stay for the hard parts: pivots, edge cases, and the release that almost slipped.
Outside work, I collect mid-century print ephemera and photograph transit architecture. I like systems with a clear structure and one surprising move.
I choose early teams because that's where a designer can shape the whole product: the first prototype, the story that earns trust, and the details people use every day.
Tell me what you're building. Let's see if it's a fit.
Ask AI about Soham
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